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SCOTT BAGGALEY

@scott_diy

Scott, a former marketing expert turned DIY influencer, has captivated a massive online audience with his relatable and informative content. With almost 700k followers across his social media channels, Scott shares his passion for building and renovation projects, offering practical tips, expert advice, and a touch of humour.

His engaging style and genuine connection with his audience have made him a trusted source for DIY enthusiasts of all levels. From viral social media videos to a forthcoming prime-time TV show, Scott's influence continues to grow, inspiring others to take on their own DIY adventures.

  • Instagram
  • Youtube
  • Facebook
  • TikTok
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SCOTT'S AUDIENCE

407k

INSTAGRAM

30.6k

YOUTUBE

188k

TIKTOK

65k

FACEBOOK

1.5M

IG REACH
(LAST 30 DAYS)

2.1%

IG ENGAGEMENT RATE

279k

YT VIEWS
(LAST 30 DAYS)

2M

TIKTOK LIKES

2.2M

FB REACH
(LAST 30 DAYS)

63%

UK BASED

65%

MALE

35%

AGED 25-34

Scott isn't your average DIY influencer. While his social media channels attract a dedicated audience of almost 700,000 followers, Scott's working life started in marketing, almost the opposite of construction!

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For over 13 years, Scott honed his skills managing brand social media channels and influencer teams. This experience imbued him with a deep understanding and love of content creation, but it was a personal project in 2022 that truly ignited his passion. Deciding to document his own home extension journey, Scott leveraged his expertise to share his experiences, struggles, and triumphs with the online world.

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What began as a personal endeavor, quickly transformed into a thriving community. Scott's content resonated with DIY enthusiasts of all levels, and even trades! His signature style blends practical tips and expert advice with a refreshingly candid and relatable approach. He doesn't shy away from showcasing both successes and setbacks, making viewers feel like they're right there alongside him on the building journey. Whether it's navigating complex construction decisions or learning from the occasional "oops" moment, Scott's content offers a realistic and engaging perspective on the world of DIY.

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Scott's ability to connect with his audience extends beyond offering helpful tips though, he fosters a genuine sense of community where followers can learn, share experiences, and offer support, a true interactive experience for his audience. No matter the platform, viewers can find a wealth of information on everything from tools to building regulations within his detailed tutorials on specific building techniques and his insightful Q&A sessions, where Scott tackles common DIY challenges.

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The authenticity and expertise Scott brings to the table haven't gone unnoticed by leading brands. Partnerships with reputable brands like DeWalt and CT1 Sealant allow him to offer viewers trusted recommendations on tools and materials. This combination of practical advice and brand collaborations positions Scott as a reliable source of information for DIY enthusiasts looking to tackle their own projects.

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But Scott's impact extends far beyond the digital realm. His content creation prowess and passion for DIY propelled him into the national spotlight. The viral fame of his short-form social media construction videos caught the eye of the media, leading to his work being featured in the national newspapers such as The Independent, The Sun, The Daily Mail, The Mirror and The Metro, as well as several local papers, podcasts and online news outlets.

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This viral success didn't stop there. Scott's talent and the genuine connection he builds with his audience secured him a coveted spot on a prime-time Channel 4 property show, set to air in 2025. This television venture marks a thrilling new chapter for Scott, allowing him to connect with an even wider audience and share his DIY knowledge on a national platform.

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Scott Baggaley's journey is a testament to the power of passion and the transformative potential of content creation. He has carved a unique space in the online DIY landscape, where practical advice meets humour, community thrives, and viewers feel empowered to embark on their own building adventures. As his television debut approaches, one thing remains certain: Scott Baggaley is an influencer to watch, encouraging and inspiring DIY enthusiasts of all levels to get their hands dirty and create the homes of their dreams.

PAST COLLABORATIONS INCLUDE:

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Want to work with Scott?

Drop us an email if you'd like to work with Scott Baggaley, our DIY superstar!

IN THE MEDIA:

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