
CLARE HOOPER
@clarehooper
Clare is a passionate advocate for affordable and attainable home decor. With a background in art education, she brings a unique blend of creativity and practicality to her online platform. Her online platforms showcase her ability to transform spaces with DIY projects, upcycling finds, and budget-friendly styling.
Clare’s mission is to inspire and empower others to create beautiful homes without breaking the bank. She fosters a supportive community, sharing practical tips, and encouraging thrifty living. Her content resonates with those seeking to express their personal style while being mindful of their budget.

CLARE'S AUDIENCE
138k
107k
TIKTOK
2.1M
IG REACH
4.4%
IG ENGAGEMENT RATE
4.8M
TT LIKES
1.42%
TT ENGAGEMENT RATE
30.2%
UK BASED
93%
FEMALE
24%
AGED 35-44 (IG)
37.9%
AGED 18- 24 (TT)
Clare is a passionate advocate for affordable and attainable home decor, evident in her vibrant Instagram and TikTok feeds. With a background in art education, she brings a unique blend of creativity and practicality to her online platform. Her mission is to inspire and empower others to transform their living spaces without breaking the bank.
Clare's journey began with a desire to share her love for home decor and DIY with the world. What started as a personal blog on TikTok quickly evolved into a thriving online community, as evidenced by her engaged audience on further platforms. Her down-to-earth, smiley approach and relatable content, often showcasing charming glimpses into her own home life, have resonated with a wide audience.
Beyond aesthetics, Clare is committed to creating functional and personalised spaces. She believes that a home should be a reflection of its inhabitants, and her content is a testament to this philosophy. She empowers her followers to express their unique style through their decor choices, often incorporating pops of colour, playful patterns, and thrifted finds. With a focus on bargain finds, upcycling and thrifting, Clare encourages her followers to make conscious, budget- friendly choices for their homes.
A key element of Clare's platform, and a highlight of her content, is her dedication to DIY. She believes that everyone has the potential to create stunning pieces for their home with a little creativity and effort. Through step-by-step tutorials and inspiring transformations showcased across multiple platforms, Clare inspires her audience to embrace their inner DIYer. From upcycling projects to budget-friendly furniture makeovers, her content provides practical tips and a visual guide for tackling DIY projects with confidence.
Clare's ability to find joy in everyday objects and transform them into something extraordinary is a hallmark of her style. She encourages her followers to look beyond mass-produced items and discover the beauty in secondhand finds and repurposed materials. By sharing her own thrifting adventures and upcycling projects, Clare inspires a love for sustainable and affordable home decor.
With a focus on creating a supportive and inclusive community, Clare has built a loyal following of like-minded individuals on Instagram. Her genuine passion for home decor shines through in every post, and her dedication to helping others achieve their dream spaces is evident in her work.
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Her motto is: "Everyone deserves a home they love, no matter how much money they've got. Let's find clever ways to save cash, decorate your home, and enjoy life and show everyone that living well doesn't have to cost the earth!"
PAST COLLABORATIONS INCLUDE:

Want to work with Clare?
Drop us an email if you'd like to work with Clare Hooper our crafting queen.