Charlotte's journey into the world of DIY content creation began quite by chance. Four years ago, during lockdown and pregnant with her daughter, she found herself unexpectedly homebound as her work as a wedding cake designer came to a halt. To fill the time, she embarked on decorating her own home, documenting her progress along the way.

​

What started as a simple exploration with colour blocking soon blossomed into a passion for DIY. Charlotte's confidence grew as she tackled more challenging projects, and her audience did too. Several of her projects, including her pallet decking and panelled hallway, went viral, garnering millions of views on Instagram Reels.

Despite this incredible success, Charlotte still manages her account part-time alongside a university degree and a job creating bespoke signage. But her dream is to pursue content creation full-time.

​

Her infectious enthusiasm lies in empowering others. She thrives on creating dramatic before-and-after transformations, all while demonstrating that DIY is attainable for everyone. Her focus is on budget-friendly upcycles and achievable projects, inspiring viewers to get creative in their own homes.

​

Charlotte's DIY journey wasn't taken alone. Growing up, she was constantly inspired by her father, who tackled all the DIY projects at home. His influence and willingness to lend a hand instilled a valuable lesson – anyone can give things a try. This is a message Charlotte actively promotes, not just for herself but for her children as well. She aims to break down gender stereotypes and encourage everyone to embrace the possibilities of DIY.

​

Charlotte's creativity extends beyond room makeovers for adults. She's passionate about designing playful and functional spaces for her children, often incorporating pops of colour and clever storage solutions to create inspiring playrooms. This dedication to creating beautiful and functional spaces has also caught the eye of many brands. She has collaborated with various companies to develop engaging and memorable campaigns, showcasing her design skills and ability to connect with her audience.

​

When it comes to her own home, Charlotte isn't afraid to experiment with unique design ideas. She seamlessly blends functionality with personal touches, resulting in spaces that are both stylish and comfortable. Whether it's upcycling furniture pieces or incorporating unexpected design elements, her creativity shines through in every corner of her home.